BERG [DESIGN] COMPANY COMPLETES TASTE OF THE NFL PROJECTS

November 27, 2007 - Berg [Design] Company is excited to announce the completion of two projects for the Taste of the NFL including the development of the official website www.tasteofthenfl.com and the highly anticipated annual Restaurant Guide publication.

"Berg Design Company is excited to have been asked to help out with this great event and we look forward to helping to do our part in tackling hunger in America." ~ Eric Berg

The website project allowed Berg Design Company the opportunity to redesign and upgrade the site to achieve the style and sophistication of the Taste of the NFL event. A classic look was developed that will be used every year and will allow for updates to be made easily. The site provides a great deal of information and affiliate links so it was critical to create an interactive and fun site that allows for ease of navigation and use. Building a content managed site that keeps visitors updated on the most recent Taste of the NFL happenings solved this.

"Berg Design Company has done a great job for The Taste of NFL and we are all very appreciative of their efforts." ~ Wayne Kostroski

The Restaurant Guide showcases Chefs from each of the NFL cities along with their favorite recipes and recommended restaurants. Also included are step-by-step recipe directions so anyone can create these delicious recipes in their own homes. When creating the guide, Berg Design Company felt it important to create a user-friendly book that was well organized and detailed but remained uncluttered and appealing to the eye. This was accomplished by clean design and layout and by adding color-coded sections where applicable for ease of use. Wonderful photography and graphic elements complete the updated look and feel of the Restaurant Guide.


BERG [DESIGN] COMPANY TO HELP TNFL WITH NEW LOOK

June 18, 2007 - Berg [Design] Company is pleased to be working with the TNFL to create a new look and feel for The Taste of the NFL web site and the annual Restaurant Guide publication which features the nations finest chef’s, their favorite recipes and recommendations of top restaurants at which to dine.

The Taste of the NFL is the Party With a Purpose. The purpose is to raise awareness and dollars in the fight against hunger for thousands of families who struggle every day to simply feed their children. The nation’s finest chefs as well as NFL legends, both past and present, volunteer their time, along with the best community citizens in dozens of cities. The Super Bowl Host committees and the NFL also lend their support for Taste of the NFL’s hunger relief efforts throughout the country.


BERG [DESIGN] COMPANY ANNOUNCES NEW TEAM MEMBERS

January 22, 2007 - Berg Design Company announces the addition of Jacquie Nelson, veteran Communications Specialist and Sarah Norgren, senior designer to team.

Nelson brings nearly twenty years of experience in the marketing/advertising/sales fields. Her knowledge, expertise and experience in all aspects of account management including planning, implementation and analysis of strategic marketing and communication programs, promotions, print, broadcast and direct mail campaigns, special event coordination, media planning and placement, on-line strategies and market research is a welcome addition. Nelson’s experience also includes senior level corporate sales.

Sarah Norgren is a veteran designer with a decade of experience in print and web design communications. Her design repertoire includes print programs including advertisements, brochures, catalogs, and the development of brand identity systems. A big part of her role with BDC is web design. While many designers focus primarily on the creative side of design, Sarah’s creativity is supported by her love of the techie world of html, css, javascript, and all that other stuff that looks like a foreign language to most of us. The end result is a creative, functional and sound product that meets the clients needs on all levels.


BERG [DESIGN] COMPANY ANNOUNCES NEW CLIENT

January 1, 2007 - Berg Design Company is pleased to be working with Play It Again Sports, a division of Winmark Corporation on a few new projects including a redesign of the Play It Again Sports website. Berg Design Company is excited for the opportunity to work with Play It Again Sports and Winmark Corporation.


WEARING THE BRAND



April 22, 2006 - Berg Design Company, Minneapolis, MN, a design firm specializing in strategic design communications recently developed the new Minnesota Vikings uniform in association with Reebok and the NFL; a new collateral identity package that launched in conjunction with the change in ownership; a redesign of the Minnesota Vikings horn which offered a more contemporary design while keeping the original integrity and made it a primary mark within the system and a brand identity for Vikings.com.